Director, Customer-Centric Initiatives & Experience @ Aaron's, Inc.
Zack Hamilton is the Director of Customer-Centric Initiatives & Experience at Aaron’s. He is responsible for building a scalable customer-centric organization that drives customer lifetime value through operations. Currently, he is responsible for launching customer-facing products & services, customer experience, and the voice of customer programs across the Aaron’s network which includes company & franchise stores.
Zack’s approach to driving a customer-centric culture is creating a dynamic customer-focused strategy through utilizing quantitative and qualitative research & customer insights to ‘tell the story’ of the total customer experience at Aaron’s.