Quinlan School of Business | Loyola University | Chicago, IL
October 18, 2018
Improve, Inspire, Innovate
Taking a holistic view of the customer across physical and digital touch points, the CXTech Summit will challenge you to improve your customer experience by looking at your customer not as a one-time transaction, but rather as a continuous relationship, and by inspiring employees to drive those relationships. CXTech Summit will feature brand-led case study discussions, as well as live tech and innovation demonstrations that will immerse you in the driving forces and technologies behind the most memorable customer experiences for today’s time-strapped and on-the-go customer, while delving into omnichannel strategies you can implement to capture customers at every point in their journey.
360° View of the Customer
CX Tech Summit will provide you with a firsthand view of current technologies & CX approaches that are consistently delivering an efficient, meaningful and personalized experience across all channels.
5 Inspiring Keynote Speakers
Hear from some of today’s most compelling and sought-after CX innovators.
Connect with and learn about the latest trends and best practices from CX senior executives and fellow technology enthusiasts.
2018 ADVISORS & SPEAKERS
Comprised of a select group of senior-level executives representing diverse industries and functional areas including strategy, innovation, marketing, digital and customer experience and operations, the CX Tech Advisory Board provides strategic direction on the content and speakers supporting the CX Tech Summit.
*Agenda is subject to change.
Registration & Breakfast
- Diane M. Magers, CEO, Customer Experience Professionals Association
Morning Keynote: Creating Meaningful Relationships with Customers by Converging People and Technology for a Phygital Customer Experience
While technology has been the catalyst for the customer experience revolution, customers are demanding more from the humans behind the machines. In order to maintain customer loyalty, brands need to foster the human to human relationships with customers. Join this session to hear how Broadridge has found that careful balance between human and machine interactions with customers and the tools used along the way.
- Robert Krugman, Chief Digital Officer | Broadridge
Panel Discussion: Integrating Privacy into the CX Design to Establish Trust in the Brand
The past year has witnessed a dramatic increase in data protection regulations and customer awareness of the value of their personal data. In this interactive discussion, learn how to use privacy regulations as a way to improve the CX, personalization and competitiveness of the brand.
- Rick Wion, Senior Director of Consumer Engagement, Kellogg Company
Use-Case Session: Delivering a Quality CX for the Time-Strapped, On-The-Go Customer
Today’s customer expects their experience to be efficient and exciting. How can we meet both expectations in a meaningful and memorable way? This session will feature a brand-led case study explaining the successful strategies and tools Aaron’s Inc. discovered to meeting this balancing act.
- Zachary Hamilton, Director of Customer-Centric Initiatives & Experience, Aaron's Inc.
Mining VoC Across All Touchpoints to Drive Insights to Action
Customers are interacting with brands across different channels and offering feedback beyond what traditional surveys can capture. All of this data creates silos of information that has possibilities to drive competitive intelligence for businesses to act in the moment. Supplemented by real-life use-cases, participants will leave with new methods for delivering rapid adoption of insights to action.
CX Speed Talks
What can you learn in 20 minutes? Three speakers will attempt to dissect persistently recurring marketing analytics topics via intensive twenty-minute presentations that will leave you ignited with interest and ready to keep the conversations going well right through the break.
- Customer Journey Mapping Across Channels and Time
- From Hype to Reality: Customer-Centric AI
- Designing Around the Millennial Customer Base
Afternoon Keynote: Empowering Employees with a Revamped Corporate Culture
Customers want more out of their relationships with the frontline employees and the most powerful way to inspire the frontline is by senior leaders staying true to the company values. In this hear how a successful brand redefined their culture and aligned it with the employee experience. Learn strategies for transparent leadership, as well as systems for conveying a sense of value to each employee across a multinational enterprise.
- Marcelo De Santis, Chief Information Officer, Pirelli
Use-Case Session: Making Room for Voice of the Employee
Brands must place greater investments in earning the trust of their employees and showing they care; the best way to do this is giving them a voice. Supplemented by successful case studies and lead by a subject matter expert, this interactive discussion will give you the tools to determine the best route to giving your employees a voice in company decisions, as well as the tools that will encourage your employees to share their thoughts.
- Amine Ayad, Head of Workforce Management, Bed Bath & Beyond
Use-Case Session: Augmenting the Employee Experience with Artificial Intelligence
Employees worldwide have been concerned about the security of their jobs since the adoption of AI has gone mainstream. Leading brands understand that customer loyalty comes not just from improving the technology capabilities but also their interactions with the brand. Learn how a successful senior executive has introduced AI as a way of enhancing the employee capabilities rather than replacing them.
Leveraging New CX Technologies to Delight Customers AND Employees
The employee experience is largely affected by the attitude of the customer towards the brand and new technologies are making it easier for employees to deliver an efficient and quality service to customers. In this interactive session see and test various technologies that have been implemented to assist in a frictionless and meaningful experience for both the customers and employees.
Data and Personalization Drive the Journey: How Carmax is Evolving to Connect with Customers on Their Terms
Even as the largest used car retailer in the U.S., CarMax is constantly striving to improve the customer experience. It’s no longer enough to be the best in your given vertical, since customers now compare brands across industries. This means that even a market leader must disrupt their thinking and employ cutting-edge technologies to meet evolving customer expectations and deliver an unparalleled experience. Join Gautam Puranik, to learn how CarMax is leveraging data and personalization to deliver a seamless experience and connect with customers on their terms.
- Gautam Puranik, Vice President - Marketing & Analysis | CarMax
Panel Discussion: Connecting the C-Suite to Innovate the CX
The enterprise leaders have varying perspectives when it comes to how they play into the customer experience. How can the C-Suite work together to discover the next big innovation in customer experience? This panel will feature several key players in the C-Suite from various brands, whom will be brainstorming collectively to determine where their roles can work together to drive change.
- Jesper Frederiksen, Chief Information Officer, Banfield Pet Hospital
- Robert Moore, VP - Digital Experience, Masonite
- Diane M. Magers, CEO | Customer Experience Professionals Association
Join this executive audience discussion over cocktails where participants will share their struggles and successes in creating a frictionless customer experience. Participants should leave with key ideas to bring back to their office.
Why should you sponsor?
Sponsoring the CX Technology Summit is a great way to enhance your brands’ visibility and help you connect with top-level decision-makers, innovators, and industry disruptors. There are a number of ways to maximize branding opportunities at the summit.
Ready to get your brand in front of leading CX and Technology influencers?
Sponsorship opportunities are available in a variety of price ranges. For more information, please contact Samantha Rosky, Business Development Director at Samantha@momentumevents.com.
Momentum has negotiated discounted hotel rates for CX Technology Summit attendees. To make your hotel reservation, please contact the hotel directly. Hotel reservations are taken on a first-come, first-served, space available basis.
All reservations must be received by September 15, 2018, to guarantee availability and conference rates. After this date, reservations will be made based on availability and hotels may charge higher rates.
INDUSTRY LEADING SPEAKERS
ATTENDING GLOBAL BRANDS
Join a cross-industry group of senior leaders at the CX Tech Summit and walk away with useful strategies and targeted recommendations for creating a top tier customer experience that is truly omnichannel.
Register by 7/27/2018
Register by 9/1/2018
Register after 9/1/2018
"The Summit brought together a strong set of leaders around discussion topics that are truly relevant and meaningful to our industry”
Lori Twomey | Chief Merchant, Zulily
“Momentum’s event was a fantastic experience for me and the summit was nothing short of top notch. Well done.”
Robert “Q” Jones lll | DVP – Merchant Services, Family Dollar
“A valuable combination of content, speakers and engagement among attendees”
Katrina Lane | VP – Seller, Vendor, and Brand Support, Amazon